Flexible, Targeted Advertising to a National Audience

users

374,408

avg days to wedding

306 (~10 months)

ads shown

7,524,809

retargeting ads

~12,000,000

Reach the Most Brides in Canada, Early in their Planning

Between out three main websites, we reach over 80% of brides in Canada. And we do it early (while they're still shopping for dresses ands venues), before they make their purchasing decisions.

We make advertising to our audience (through our websites, app, newsletters & social media) easy - and affordable. Send us your creatives (your banners) or have our team create them, for you. You can literally set your own rates and track and modify your campaign live from this site.

Flexible & Affordable
Set your Own Ad Rates

  • All Ad Campaigns can be set up as CPM (pay-for-views) or CPC (pay-for-clicks) or a combination of both.
  • The rates affect delivery rates. The higher the rate your set, the more frequently brides will see your message.
    Currently, a CPM of $4-$5 is ~optimum.
  • You can start/stop/change your campaign at any time.

Multiple Creative Sizes
including Text-Ads

Select the right ad size for your campaign.
  • Fashion is usually best served by verical images, like "Half Page" 300x600.
  • Mobile audiences are best reached with smaller "square" banners (like 300x250) that fit well in a phone screen.
  • When you message is simple (an event or sale?) maximum audience is important, a CPC text ad may work best.

Retargeting

An extremely powerful option, retargeting (or remarketing) means "following" our users after the leave our sites & apps.

This way we deliver your message
  • multiple times
  • on multiple properties
    (including their favourite websites & apps)
  • using different ad creatives
  • over a period of 30 days - 6 months

Some Typical Examples

Local Vendor or Wedding Venue

  • Targeting ~10,000 brides, over a year
  • Show each bride 2-3 ads on our properties when they visit
  • Show each bride 10-20 ads through retargeting, over the next 2-3 months
  • Show each bride 5-10 ads on our email newsletter
  • Total: 250,000 ads x $4 CPM = $1,000/yr

Fashion Collection

  • Targeting ~100,000 brides, nationally, over a year
  • Show each bride 5-10 ads on the dressfinder ($5 CPM)
  • Show each bride 10-20 ads through retargeting, over the next 2-3 months ($3 CPM)
  • 12 featured social media posts + newsletter (new collections, events, real brides - $50 ea)
  • Total: 2,250,000 ads ( + social media) = $8,850/yr

Local Event

  • Targeting ~3,000 brides, over a month
  • Show each bride 10-20 ads through all channels, fast ($5 CPM)
  • Show each bride 10-20 text-ads on our sites ($0.50 CPC)
  • 6 featured social media posts + newsletter
  • Total: ~ $750/yr





Please be Patient.

Most Reports are generated live,
querying millions of rows of data.