Wedding & Fashion Insights : Know your Customer

users sampled

479,033

dress searches

230,769

dresses clicked

717,303

stores searched

392,254

All Bridal Network properties & services run on our proprietary transactional ad engine. Everything is tracked, logged & cross-indexed, starting way back in 2001! All this data is compiled into useful reports, daily, and made available as our live wedding planning & bridal fashion Insights to all of our members.

Our premium members can control report options, or request in-depth custom reports on the metrics most important to their business. Some representative examples, below.

Wedding Insights : State of the Market

{ available to everyone }.

Are there more or less brides this year?
Are the brides planning further ahead?
Are they shopping or just browsing? Are they booking appointments?

(*) Custom, in-depth reports are also available, upon request, to our premier members. Demographics, geo-targeted trends, comparisons with previous seasons etc.

Fashion Insights : Bridal Brands

{ available to boutiques, fashion designers & distributors }.

Which fashion brands do brides search by name?
Which ones do they browse the longest?
Which ones do they add to their Favourites lists?.
Which ones do they actually seek to try, in stores?

And how do these trend over time? Is your marketing producing the desired results?

Fashion Insights : Styles

{ available to boutiques, fashion designers & distributors }.

Silhouettes, Necklines, Sleeves, Straps
Plan next season's designs and/or next season's purchasing, based on what your customers are favouriting, today

(*) Custom, in-depth reports (eg. strapless fit & flare versus cap sleeve, or which styles are searched versus favourited etc) are also available, upon request, to our premier designer members (see Dressfinder for Designers for details)

Fashion Insights : Budgets

{ available to boutiques, fashion designers & distributors }.

How much are brides budgeting for their dresses?
How much do they end up spending?
Have their budgets changed since last year? Last Season?

Anticipate your market, plan your stock and your advertising accordingly.

Click the attached image. See that "bump" over the $5,000 mark? That wasn't there the year before. That's good news! Optimism.